Werther’s Original – the traditional caramel candy with a long history
Werther's Original is sold in more than 100 countries today, which makes them one of Storck's most international brands.
Two new tasty versions of Werther's Original are launched in Germany: Werther’s Original Eclairs and Werther’s Original Creamy Filling.
The Werther's Echte brand, later marketed as Werther’s Original, becomes increasingly successful. It conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.
On the basis of a unique recipe and the many years of experience in caramel candy making, the Werther´s Echte brand is available throughout Germany for the first time.
It happened in the little town of Werther in 1909. That is where confectioner Gustav Nebel created his most perfect candy at the peak of his career. He took some cream, good butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the initial recipe for his popular cream candy.
Much has changed since then – and some things have stayed exactly as they've always been.